DEVELOPING A NEW TECHNIQUE FOR DETERMINING SERVICE MODULARITY LEVEL

This paper addresses the existing methodological gap in assessing service modularity level. The study uses a qualitative approach and develops technique to quickly cost-effectively determine theoretical framework builds on principles of measurement theory, evaluation multicriteria analysis (MCA). To test developed technique, an exploratory case was conducted focusing three companies Lithuania. Data were collected by interviewing key informants using proposed instrument. data analysed linked multidimensional scale for measuring obtained results support view that can be alternative calculating indices field modularity. provides practical tool assessment industry practitioners accelerate decision-making. contributes delivering insights into These are particularly important because literature level services has been quite scarce.